Lipton / Netflix / United Arab Emirates / Middle East / 2025Film · Social · Retail & Shopper · Digital & Tech
Lipton x Squid Game: Perfectly Balanced Taste.
Lipton introduced its Perfectly Balanced Taste through a Squid Game-inspired campaign across social and retail.
- Brand
- Lipton / Netflix
- Agency
- Horizon FCB / Horizon FCB MENA
- Market
- United Arab Emirates / Middle East
- Region
- MENA
- Year
- 2025
The challenge
Launch the tea's new positioning in a way that connected with audiences and stood out across the Middle East.
The idea
A two-part social film followed comedian Wonho Chung's humorous search for perfectly balanced tea, supported by gamified packs, a TikTok challenge and in-store activations.
Case study source: Ads of the World Source ↗
Credits
- Brands
- Lipton / Netflix
- Executive creative director
- Mohamed Bareche
- Featured talent
- Wonho Chung
- Production
- Vivid Studios
- Directors
- Abdelrahman Yousry; Magdy Kishk
