The Rhythm of Connection.

The film set out to present Saudia Cargo 'not just as a logistics provider, but as a bridge between cultures', and to honour the Kingdom's transformation and 'its pivotal role as a global logistics hub' through the theme of the 94th Saudi National Day (MUSE).

The film is built as a 'Global Symphony'. Traditional melodies played against AlUla travel through Saudia Cargo's network to the streets of Hong Kong, New York, Amsterdam and Kenya, blending the oud and flute with a saxophone in Times Square and African drums, while Saudi dates, roses and oils turn up in daily life around the world. In the entry's words, the carrier 'delivers more than just goods; it delivers the "Spirit of Saudi" to the world'. Insight Studios produced it and Ida Cuellar directed (MUSE).