J1 Beach by Merex Investment / UAE / 2025Film · OOH · Social
Spirit of the Riviera.
A fashion-led destination campaign presented Dubai's J1 Beach through a series of Riviera-inspired moments.
- Brand
- J1 Beach by Merex Investment
- Agency
- OUI Agency
- Market
- UAE
- Region
- GCC
- Year
- 2025
The challenge
Establish a distinctive identity for a new Dubai beachfront destination across social and digital outdoor media.
The idea
OUI Agency developed a modular campaign film and visual executions that move between dining, nightlife and other experiences, using fashion-oriented styling and art direction.
Case study source: Campaign Middle East Source ↗
Credits
- Client
- J1 Beach by Merex Investment
- Director
- Remy Abouchakra
- Creative director
- Lina Shatykian
- Producer
- Harshita Puunamiya
- Director of photography
- Oguzhan Arslan
- Photographer
- Hosein DL
- Art director
- Lara Samra
- Stylist
- Frank Pena
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