McDonald's / Kuwait / Bahrain / United Arab Emirates / 2019Social · Digital & Tech
Speak Spicy.
McDonald's and Anghami used music and a social challenge to promote the Spicy McChicken across the Gulf.
- Brand
- McDonald's
- Market
- Kuwait / Bahrain / United Arab Emirates
- Region
- GCC
- Year
- 2019
The challenge
Generate awareness and engagement for McDonald's spicy chicken range with young audiences in the GCC.
The idea
Independent Arab musicians created freestyle tracks and short social videos around the 'language of spicy', then invited fans and fellow musicians to participate in the #SpeakSpicy challenge.
Results
- DMS reported that McDonald's gained more than 24,000 Anghami followers in one month and that the campaign playlist entered the platform's five most-streamed playlists across the GCC.
Case study source: DMS / Anghami Source ↗
Credits
- Brand
- McDonald's
- Music and platform partner
- Anghami
- Media partner
- DMS
- Artist
- Moh Flow
- Artist
- Flipperachi
