Pepsi / Saudi Arabia / 2020Social · Digital & Tech
Love of Ramadan.
Pepsi and Anghami created a Ramadan song and virtual suhour conversations while families were separated by pandemic restrictions.
- Brand
- Pepsi
- Market
- Saudi Arabia
- Region
- Saudi Arabia
- Year
- 2020
The challenge
Help Saudi audiences feel connected during a Ramadan when many could not gather with friends and family.
The idea
Independent artists performed a hopeful track combining pop, Egyptian influences and rap. Pepsi extended it with at-home video and Instagram Suhour Nights featuring Saudi music and lifestyle creators.
Results
- DMS reported 1.2 million users reached on Anghami and more than 220,000 song streams in two weeks.
- The source says the song was the platform's most streamed song in Saudi Arabia from 17 to 21 May 2020.
Case study source: DMS / Anghami Source ↗
Credits
- Brand
- Pepsi
- Music and platform partner
- Anghami
- Media partner
- DMS
