Kinder Bueno / Saudi Arabia / United Arab Emirates / 2021Digital & Tech · Social · Events & Sponsorship
Euro 2020 Fantasy League.
Kinder Bueno and Kooora brought the surprise of the delayed Euro 2020 tournament to a fantasy football league for fans in Saudi Arabia and the UAE.
- Brand
- Kinder Bueno
- Market
- Saudi Arabia / United Arab Emirates
- Region
- GCC
- Year
- 2021
The challenge
Connect the brand's 'Taste of Surprise' positioning with Arab football fans during a major international tournament.
The idea
Fans predicted results, competed with friends and played for prizes in a branded fantasy league. TBWA developed the creative look while Kooora's editors built local content around the competition.
Results
- Campaign Middle East reported a reach of more than 1.4 million users on Kooora's website.
Case study source: DMS / Kooora Source ↗
Credits
- Brand
- Kinder Bueno
- Creative agency
- TBWA
- Publisher and content partner
- Kooora
- Media partner
- DMS
