Doha Equestrian Tour / Qatar / 2026Events & Sponsorship · Social · Digital & Tech
Doha Equestrian Tour 2026.
Morphus developed an integrated communications campaign for Qatar's 2026 equestrian season.
- Brand
- Doha Equestrian Tour
- Agency
- Morphus
- Market
- Qatar
- Region
- GCC
- Year
- 2026
The challenge
Broaden the tour's appeal beyond equestrian audiences while growing ticket sales, sponsor interest and visibility.
The idea
A season-wide brand platform brought sporting, lifestyle and cultural stories together across event visuals, press, paid media, social content and live coverage.
Results
- Season revenue rose 29% year on year, according to Morphus.
- Paid media accounted for 44% of ticketing revenue, according to Morphus.
Case study source: Morphus Source ↗
Credits
- Brand
- Doha Equestrian Tour
- Audience growth and paid media partner
- WePlay
