J.P. Morgan / United Arab Emirates / 2016Events & Sponsorship · Social · Digital & Tech
J.P. Morgan Serves Up Premiere Experiences in Dubai.
J.P. Morgan used its Dubai Duty Free Tennis Championships sponsorship to reach local audiences and share the city with global followers.
- Brand
- J.P. Morgan
- Market
- United Arab Emirates
- Region
- GCC
- Year
- 2016
The challenge
Increase awareness of the bank's regional presence and connect with prospective clients and the Dubai community.
The idea
A bilingual social campaign paired tournament content with Dubai stories, a live-streamed awards ceremony and a 360-degree city video.
Case study source: Shorty Awards Source ↗
Awards
- Shorty Awards 2017 — Winner, The Middle East (https://shortyawards.com/9th/jp-morgan-serves-up-premiere-experiences-in-dubai)
Credits
- Brand and entrant
- J.P. Morgan
