adidas / Saudi Arabia / United Arab Emirates / 2020Digital & Tech · Social · Events & Sponsorship
Unite in Play: Kooora FIFA Tournament.
adidas and Kooora replaced live football with a regional FIFA gaming tournament during the 2020 lockdown.
- Brand
- adidas
- Market
- Saudi Arabia / United Arab Emirates
- Region
- GCC
- Year
- 2020
The challenge
Keep Arab football fans engaged when live sport was disrupted by pandemic lockdowns.
The idea
Four professional FIFA players and four gaming influencers competed in a knockout tournament streamed by Kooora, with football influencer Amr Nassouhy commentating and a Real Madrid match experience offered as the prize.
Results
- DMS reported 3.4 million tournament views and 1.8 million users reached in Saudi Arabia and the UAE.
Case study source: DMS / Kooora Source ↗
Credits
- Brand
- adidas
- Media agency
- MediaCom MENA
- Tournament producer
- EGA Middle East
- Publisher
- Kooora
- Media partner
- DMS
- Commentator
- Amr Nassouhy
