DBS Bank India / India / 2024Digital & Tech
Sounds of Budget.
DBS turns Union Budget announcements into accessible, AI-assisted rap.
- Brand
- DBS Bank India
- Agency
- FCB Interface Mumbai
- Market
- India
- Region
- Global
- Year
- 2024
The challenge
Young Indians found Union Budget terminology difficult to understand.
The idea
FCB Interface turned live Union Budget announcements into AI-assisted rap songs with simplified lyrics for social audiences.
Case study source: Branding in Asia Source ↗
Credits
- Brand
- DBS Bank India
- chief creative officer
- Rakesh Menon
- managing director
- Prashant Joshi
