Sonos / Saudi Arabia / 2025Experiential · Events & Sponsorship · PR Stunts
Sonos Saudi Launch at SLS Expo.
Sonos introduced its audio products to Saudi audiences with a hands-on launch at the SLS Expo in Riyadh.
- Brand
- Sonos
- Agency
- StickyGinger
- Market
- Saudi Arabia
- Region
- Saudi Arabia
- Year
- 2025
The challenge
Introduce Sonos to a new Saudi market and give journalists and creators a direct experience of its audio technology.
The idea
StickyGinger turned the exhibition booth into an interactive listening zone, combining product demonstrations with media interviews and influencer walkthroughs.
Results
- 26 media and influencer demonstrations were conducted on site.
- StickyGinger reported more than 17 million digital and social impressions.
Case study source: Campaign Middle East Source ↗
Credits
- Brand
- Sonos
- Creative, PR and activation agency
- StickyGinger
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