Dettol (Reckitt) / Pakistan / 2021Design & Packaging · Social
Social-Distancing Prayer Mat.
Dettol reimagined the prayer mat to encourage physical distancing in Pakistani mosques.
- Brand
- Dettol (Reckitt)
- Market
- Pakistan
- Region
- Global
- Year
- 2021
The challenge
COVID distancing disrupted communal prayer for Pakistani Muslims
The idea
A 180-centimetre geometric prayer mat embedded distancing guidance and Urdu safety messaging.
Case study source: Branding in Asia Source ↗
Credits
- Brand
- Dettol (Reckitt)
