Tata Pravesh / India / 2022Film · Social
Soch Badlo.
Tata Pravesh challenged familiar assumptions about gender roles in an Indian brand film.
- Brand
- Tata Pravesh
- Market
- India
- Region
- Global
- Year
- 2022
The challenge
Expose unconscious gender stereotypes and prompt inclusive behavior.
The idea
Film reverses everyday assumptions about household roles, urging viewers to change thinking and publicly #BreakTheBias.
Case study source: Branding in Asia Source ↗
Credits
- Brand
- Tata Pravesh
- VP/ECD
- Arjun Mukherjee
- SVP/Partner
- Vijay Jacob Parakkal
