L'Oréal Paris / MENA / 2025PR Stunts · Social
Sit Al Bait (Missing Letters of Worth).
Added 'Al' to the Arabic word for housewife to make 'Woman of the House', then took the term into schools and Arabic language bodies, including partners in Saudi Arabia.
- Brand
- L'Oréal Paris
- Agency
- FP7 McCANN MENAT
- Market
- MENA
- Region
- MENA
- Year
- 2025
Results
- 42M+ video views across MENA
- 1,300+ letters from women
Case study source: FP7 McCANN MENAT Source ↗
