Sunsilk / Vietnam / 2026Film · Digital & Tech · Social
Silktopia.
Sunsilk expands a familiar Vietnamese tagline into a participatory smoothness-themed world.
- Brand
- Sunsilk
- Agency
- The Friday Vietnam
- Market
- Vietnam
- Region
- Global
- Year
- 2026
The challenge
Turn established brand language into fresh cultural participation without losing simplicity.
The idea
A surreal film makes smoothness universal, then missions and a planned festival invite people into Silktopia.
Case study source: Branding in Asia Source ↗
Credits
- Brand
- Sunsilk
