Proton e.MAS 5 / Malaysia / 2025Film · Social · Digital & Tech
MISI 5 Tour.
Five challenges position the EV as a Malaysian lifestyle companion.
- Brand
- Proton e.MAS 5
- Market
- Malaysia
- Region
- Global
- Year
- 2025
The challenge
Drivers need EVs to fit diverse everyday lifestyles.
The idea
Send the e.MAS 5 through five lifestyle missions, proving flexibility from cooking to heritage touring and livestreaming.
Case study source: Branding in Asia Source ↗
Credits
- Brand
- Proton e.MAS 5
- Chief Creative Officer, Havas Malaysia
- Donevan Chew
- Chief Branding Officer, PRO-NET
- Salawati Yusoff
- Director, Vintage Vibes
- Kaarthickjay
