KUDU / Saudi ArabiaSocial · PR Stunts
Shrimps vs Prawns.
KUDU launched two identical shrimp sandwiches named with competing regional words to stir an online debate, then revealed a hybrid-named sandwich combining both terms.
- Brand
- KUDU
- Agency
- VML
- Market
- Saudi Arabia
- Region
- Saudi Arabia
Results
- About $9.9M in PR value
- 12.8M video views and 53.3M impressions
Case study source: VML Source ↗
