Dubai Department of Economy and Tourism / United Arab EmiratesPR Stunts · Social · Events & Sponsorship
Safe at 3AM.
A Dubai-based trainer ran a solo overnight marathon on open city streets, livestreamed on TikTok, to show Western women that Dubai is safe.
- Brand
- Dubai Department of Economy and Tourism
- Agency
- VML
- Market
- United Arab Emirates
- Region
- GCC
Results
- Positive sentiment about women's safety in Dubai up 321%
- 5.2M impressions and 341K live viewers
Case study source: VML Source ↗
