Sat, Oct 17
Netflix / ThailandOOH · Social · PR Stunts

Dalah's Spoiler Billboard.

A Bangkok billboard made of fresh flowers wilted at different speeds to gradually expose a killer's identity, livestreamed to push viewers to watch the series before spoilers spread.

Brand
Netflix
Agency
VML
Market
Thailand
Region
Global

Results

  • 12.6M impressions and 3.3M reach
  • Series reached number one on Netflix Thailand
  • Around 296K conversations

Case study source: VML Source ↗

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