Coca-Cola / MexicoFilm · OOH · Social
The Last Coke in the Desert.
Marking 100 years of Coca-Cola in Mexico, the brand honoured remote desert shopkeepers and turned a familiar Mexican saying into a compliment, featuring them in film and outdoor work.
- Brand
- Coca-Cola
- Agency
- VML
- Market
- Mexico
- Region
- Global
Results
- 10.3M reach in week one
- Social conversation about the phrase roughly tripled
- 99% of conversation was positive
Case study source: VML Source ↗
