Oreo / MexicoFilm · Retail & Shopper · Social
The OREO Cows.
OREO played on Mexico's habit of dunking cookies in milk with cows bearing OREO-style markings, backed by a comic film, influencer milk bottles and a co-branded milk product.
- Brand
- Oreo
- Agency
- VML
- Market
- Mexico
- Region
- Global
Results
- More than 960M impressions
- Over 17.1M in earned media
- OREO sales up 12%
Case study source: VML Source ↗
