Cadbury Celebrations / India / 2022Retail & Shopper · Digital & Tech
#ShopsForShopless.
Cadbury helped Indian street sellers create digital storefronts for the Diwali shopping season.
- Brand
- Cadbury Celebrations
- Market
- India
- Region
- Global
- Year
- 2022
The challenge
Indian hawkers lack permanent shops and lose crucial Diwali selling opportunities.
The idea
A tech-enabled virtual storefront lets consumers find and buy from local hawkers through phone calls, SMS or video calls.
Case study source: Branding in Asia Source ↗
Awards
- Clio Awards 2023Clio Awards / Creative Effectiveness / NationalBronze
- Clio Awards 2023Clio Awards / Creative Commerce / Mobile Led CommerceBronze
Credits
- Brand
- Cadbury Celebrations
- marketing
- Anil Viswanathan
- CCO
- Sukesh Nayak
