ApsaraPearl Group / UAE / 2019Film
Shirley & Fatima.
A Ramadan film for ApsaraPearl used the friendship of two schoolgirls to tell a story about empathy across cultures.
- Brand
- ApsaraPearl Group
- Agency
- RAPP MENA
- Market
- UAE
- Region
- GCC
- Year
- 2019
The challenge
Express the spirit of Ramadan and the value of compassion in a multicultural community.
The idea
The film follows two close friends from different backgrounds. A missing lunchbox and a quiet gesture of solidarity bring their friendship into focus.
Case study source: shots Source ↗
Awards
- Loeries 2020 — Bronze, Film / Online Film above 30 seconds; Craft Gold, Direction and Performance (https://modernmarketing.co.za/loeries-announces-2020-award-winners-during-creative-week/)
Credits
- Brand
- ApsaraPearl Group
- Creative agency
- RAPP MENA
- Production company
- Hanzo Films
- Co-production
- Oceana Studios
- Director
- Samir Mallal
- Producer
- Hanna VanKuiken
- Director of photography
- Piers McGrail
- Chief creative officer
- Ali Shabaz
- Composer
- Patrick Burniston
