Mercedes-Benz / Saudi Arabia / United Arab Emirates / 2024Film · PR Stunts · Social
The Mission XX: Riyadh to Dubai on a Single Charge.
Mercedes-Benz demonstrated its experimental electric car's efficiency on a drive from Riyadh to Dubai.
- Brand
- Mercedes-Benz
- Agency
- RAPP MENA
- Market
- Saudi Arabia / United Arab Emirates
- Region
- GCC
- Year
- 2024
The challenge
Address range anxiety and build confidence in electric vehicles across Gulf markets.
The idea
The VISION EQXX completed a desert journey of more than 1,000 km on a single charge, with the trip documented in a campaign film.
Case study source: Shorty Awards Source ↗
Awards
- Shorty Awards 2025 — Finalist, Auto (https://shortyawards.com/17th/the-mission-xx-riyadh-to-dubai-on-a-single-charge)
Credits
- Brand
- Mercedes-Benz Cars Middle East
