Tryano / United Arab Emirates / 2026Film · Social · Retail & Shopper
Ramadan 2026: Ghabga.
Tryano's Ramadan campaign used the Gulf tradition of the ghabga as the setting for a fashion and gifting story. The archive title is descriptive; the source does not specify a campaign title.
- Brand
- Tryano
- Market
- United Arab Emirates
- Region
- GCC
- Year
- 2026
The challenge
Deepen connection with UAE luxury shoppers and drive interest in Ramadan fashion, gifting and in-store experiences.
The idea
A film inspired by a post-sunset gathering brought together regional and international fashion, with social, customer outreach and influencer activity supporting the retail story.
Case study source: Campaign Middle East Source ↗
Credits
- Brand
- Tryano
- Production
- 1602 Studios
- PR and communications
- Weber Shandwick
- Campaign talent
- Marwa Al Hashimi
