On · Global · 2026Film
Shape of Dreams.
Spike Jonze takes Zendaya into an imagined design studio for the launch of her first co-created footwear and apparel collection with On.
- Brand
- On
- Market
- Global
- Region
- Global
- Year
- 2026
The challenge
Introduce the collection through its creative process, showing how Zendaya's perspective and On's approach to design come together.
The idea
Enter the Dream Lab, where clothing stretches, shrinks and changes shape as ideas develop. The surreal film makes experimentation part of the collection's story, accompanied by campaign photography from Sean Thomas.
Case study source: On; CICLOPE Source ↗
Credits
- Brand
- On
- Collection co-creator and performer
- Zendaya
- Collection collaborator
- Law Roach
- Production company
- MJZ
- Director
- Spike Jonze
- Music company
- Squeak E. Clean Studios Music
- Campaign photographer
- Sean Thomas
