Singapore Food Agency / Singapore / 2023Digital & Tech
SG Farm Tycoon.
Singapore Food Agency turns food-security education into a Roblox farming game.
- Brand
- Singapore Food Agency
- Market
- Singapore
- Region
- Global
- Year
- 2023
The challenge
Young Singaporeans needed engaging education about food-security constraints and farming.
The idea
Starcom and Publicis Play built a Singapore Roblox farm where players grow produce, face disruptions, and learn 30-by-30.
Case study source: Branding in Asia Source ↗
Credits
- Brand
- Singapore Food Agency
