Heinz / Philippines (Manila) / 2021Promo · Creative Commerce
Seriously Good Burger.
Heinz launched its mayonnaise in Manila through a limited-edition burger and social contest.
- Brand
- Heinz
- Agency
- VMLY&R
- Market
- Philippines (Manila)
- Region
- Global
- Year
- 2021
The challenge
Manila needed an engaging Heinz mayonnaise launch
The idea
A limited-edition burger, Instagram contest and live delivery turned mayonnaise sampling into participation.
Case study source: Branding in Asia Source ↗
Credits
- Brand
- Heinz
