Honest Eggs Co. / Australia / 2023Retail & Shopper
FitChix.
Honest Eggs Co. put fitness trackers on hens and shared their activity through its egg packaging.
- Brand
- Honest Eggs Co.
- Agency
- VMLY&R
- Market
- Australia
- Region
- Global
- Year
- 2023
The challenge
Consumers struggled to trust confusing egg-industry welfare claims.
The idea
Chicken-friendly trackers measured activity, printing each hen's steps on eggs and extending proof across media and supermarket shelves.
Case study source: Branding in Asia Source ↗
Awards
- Cannes Lions 2024Brand Experience & Activation – C03 CUSTOMER ACQUISITION & RETENTIONBronze
- Cannes Lions 2024Creative Effectiveness – C09 CHALLENGER BRANDBronze
- Cannes Lions 2024Health & Wellness – D01 ANIMAL HEALTHBronze
- Cannes Lions 2024Creative Strategy – C01 CHALLENGER BRAND STRATEGYSilver
- Cannes Lions 2024Creative Strategy – C06 MARKET DISRUPTIONBronze
- Cannes Lions 2023Outdoor – D02 PROMOTIONAL ITEMS & PRINTED MEDIAGold
- Cannes Lions 2023Outdoor – D03 DESIGN FOR PROMOTIONAL ITEMSBronze
- Cannes Lions 2023Outdoor – F08 MARKET DISRUPTIONSilver
- Cannes Lions 2023Media – A01 FOOD & DRINKSilver
- Cannes Lions 2023Creative Commerce – B05 SUSTAINABLE COMMERCESilver
- Clio Awards 2023Clio Health / Innovation / Medium InnovationGold
- Clio Awards 2023Clio Health / Design / Product DesignGold
- Clio Awards 2023Clio Health / Design / SustainabilityGold
- Clio Awards 2023Clio Health / Creative Use of Data / OtherGold
Credits
- Brand
- Honest Eggs Co.
- production
- Airbag
- group executive creative director
- Jake Barrow
