JIDU / China / 2023Retail & Shopper
Roboverse.
JIDU turned its Beijing showroom into a personalized journey using visitor-created digital avatars.
- Brand
- JIDU
- Agency
- Media.Monks China
- Market
- China
- Region
- Global
- Year
- 2023
The challenge
How can an EV showroom learn visitors while selling smarter.
The idea
Media.Monks China matched visitors with 3D Robo Avatars, then used answers and WeChat to personalize an offline showroom journey.
Case study source: Branding in Asia Source ↗
Credits
- Brand
- JIDU
- artist
- UV Zhu
- experiential creative director
- Marula Vazquez
