China Duty Free Haikou / China (Hainan) / 2023Design & Packaging · Retail & Shopper
Ultimate Dream Island.
China Duty Free Haikou presented duty-free retail as an immersive island of discovery through a new identity.
- Brand
- China Duty Free Haikou
- Market
- China (Hainan)
- Region
- Global
- Year
- 2023
The challenge
Make duty-free shopping feel like an immersive destination, not browsing.
The idea
Design Bridge builds an Ultimate Dream Island identity where marine, natural and virtual scenes turn shopping into an evolving journey.
Case study source: Branding in Asia Source ↗
Credits
- Brand
- China Duty Free Haikou
