Flash / Brazil / 2022Creative Commerce · Social · Promo
Cashback for Your Jersey’s Back.
Flash offered football fans cashback in exchange for putting its name on their Brazil shirts.
- Brand
- Flash
- Agency
- FCB Brasil
- Market
- Brazil
- Region
- Global
- Year
- 2022
The challenge
As fans complained about expensive national-team jerseys before the 2022 World Cup, Flash needed visibility without the budget for tournament sponsorship.
The idea
Sponsor supporters instead. Fans who bought a jersey using a Flash card, personalised it with FLASH and posted it on social media could receive half the price back. When online personalisation was blocked, the offer continued for fans who added the name themselves.
Case study source: The One Club Source ↗
Awards
- Cannes Lions 2023Social & Influencer – E02 SPONSORSHIP & BRAND PARTNERSHIPGold
- Clio Awards 2023Clio Sports / Fan Engagement / Social MediaGold
- D&AD 2023 — Wood Pencil, Commerce (official D&AD archive).
- The One Show 2024 — Bronze Pencil, Social Media / Commerce; Merit, Active Engagement / Call to Action (official One Club entries).
Credits
- Brand
- Flash
- In-house production
- FCB Studio
- Production company
- Compañia
- Sound production
- Shuffle Audio
- Chief creative officer
- Ricardo John
- Director
- Ale Henri
