Doritos / Israel / 2020Film
Sensory overload.
Doritos used visual gags to dramatize the attention-grabbing flavour of its snacks.
- Brand
- Doritos
- Agency
- Leo Burnett Israel
- Market
- Israel
- Region
- Global
- Year
- 2020
The challenge
Strong flavor makes surrounding sensory distractions disappear
The idea
Two spots show a frisbee and robot vacuum becoming imperceptible while people savor Doritos chips
Case study source: Branding in Asia Source ↗
Credits
- Brand
- Doritos
