Samsung Israel / Israel / 2022Film
Way Out.
Samsung used music and self-expression to introduce its devices to young audiences in Israel.
- Brand
- Samsung Israel
- Agency
- Leo Burnett Israel
- Market
- Israel
- Region
- MENA
- Year
- 2022
The challenge
Give Gen Z freedom and inclusivity without feature-heavy selling.
The idea
Film turns Galaxy Buds2 and Watch4 into a gritty self-expression portal with an Israeli electronic score.
Case study source: Branding in Asia Source ↗
Credits
- Brand
- Samsung Israel
- production
- Gigi Productions
- director
- Tal Zagreba
