LOGI / Lebanon / 2022Film
47 Seconds.
LOGI used a short father-and-daughter film to draw attention to Lebanon’s electricity crisis.
- Brand
- LOGI
- Market
- Lebanon
- Region
- MENA
- Year
- 2022
The challenge
Lebanon's prolonged power cuts caused suffering, uncertainty, and public resignation.
The idea
A one-take father-daughter film compresses Lebanon's 47-year electricity crisis into 47 seconds and directs viewers toward advocacy.
Case study source: Branding in Asia Source ↗
Credits
- Brand
- LOGI
- production
- Prodigious MEA
