MAGRABI / Saudi Arabia / 2026Social · Digital & Tech · Film
See Through Our Eyes.
MAGRABI invited viewers to explore Saudi life through four cultural figures in an interactive social campaign.
- Brand
- MAGRABI
- Agency
- Mille World
- Market
- Saudi Arabia
- Region
- Saudi Arabia
- Year
- 2026
The challenge
Express the eyewear retailer's belief in the power of perspective through stories grounded in contemporary Saudi culture.
The idea
A hero film leads into choose-your-own-adventure social stories with Aseel Omran, Salem Al Dawsari, Sumaya Rida and Ali Kalthami, each offering alternate views of Saudi life.
Case study source: Campaign Middle East Source ↗
Credits
- Brand
- MAGRABI
- Creative collaboration
- Mille World
- Talent
- Aseel Omran, Salem Al Dawsari, Sumaya Rida and Ali Kalthami
