Haraj / Saudi Arabia / 2025Film · Social · Digital & Tech
Take It from Haraj.
Haraj promoted its marketplace through a series of light-hearted Saudi social films.
- Brand
- Haraj
- Market
- Saudi Arabia
- Region
- Saudi Arabia
- Year
- 2025
The challenge
Make the breadth of the marketplace feel relevant to everyday needs in Saudi Arabia.
The idea
Four dialogue-driven films use familiar situations and playful cultural references to show the range of things people can find on Haraj.
Case study source: Ads of the World Source ↗
Credits
- Brand and in-house marketing
- Haraj
- Creative agency
- Qsah
