Bugles / Saudi Arabia / 2020Social · Film · Digital & Tech
Crunch It.
Bugles used meme-led TikTok content to introduce the snack to a younger Saudi audience.
- Brand
- Bugles
- Agency
- Socialize Agency
- Market
- Saudi Arabia
- Region
- Saudi Arabia
- Year
- 2020
The challenge
Refresh a familiar snack's appeal among Gen Z and build brand awareness on a platform they already used for entertainment.
The idea
A vertical film paired an original jingle with energetic dancing, memes and playful product use, inviting audiences to make and share their own versions.
Results
- The submitted case reports more than 1.2 billion TikTok views in Saudi Arabia in under four weeks.
Case study source: Shorty Awards Source ↗
Awards
- Shorty Awards 2021 — Finalist, TikTok and Meme (https://shortyawards.com/13th/bugles-crunch-it)
Credits
- Brand
- Bugles / General Mills
- Creative director and music producer
- Amr Younis
- Strategy director
- Ailldh Smylie
- Art director
- Nour Mohamed
