Samsung / Portugal / 2025Creative Commerce · Design & Packaging · Digital & Tech
Saved in Translation.
Samsung used Galaxy AI live translation so foreign residents in Portugal could talk to the SOS Voz Amiga suicide prevention helpline in their own language.
- Brand
- Samsung
- Agency
- Uzina
- Market
- Portugal
- Region
- Global
- Year
- 2025
The challenge
Over a million foreign residents in Portugal may not speak Portuguese, cutting them off from emotional support lines.
The idea
Calls to SOS Voz Amiga, the country's oldest emotional support helpline, are translated in real time by Galaxy AI. Callers and volunteers can understand each other despite not sharing a language.
Case study source: Activation Ideas Source ↗
