McDonald's Philippines · Philippines · 2025Design & Packaging · Digital & Tech · PR Stunts
GamiFries.
McDonald's turns a gaming hardware launch into an occasion for fries.
- Brand
- McDonald's Philippines
- Market
- Philippines
- Region
- Global
- Year
- 2025
Campaign images
The challenge
Give the brand a useful, playful role in gaming culture around the arrival of Nintendo Switch 2.
The idea
GamiFries is a downloadable, 3D-printable holder that uses the console's magnetic attachment system to keep a portion of fries close during play. Its shape incorporates the fries pack, making a small physical accessory the campaign's main communication.
Case study source: Gerety Awards 2026 Source ↗
Credits
- Client / Brand
- McDonald's Philippines
- Chief Creative Officer
- Raoul Panes; Ajay Vikram
- Executive Creative Director
- Janson Choo; Khairul Mondzi
- Group Creative Director
- Mela Advincula
- Associate Creative Director
- Nico Tangara; Luke Somasundram
- Art Director
- Jereek Espiritu; Jonathan Chen
- Copywriter
- Syahmina Abyana
- Executive Producer
- Wendi Chong
- PR Agency
- MSL Philippines
