IKEA / Portugal / 2024Promo · Social
Hidden Tags.
For its 20th year in Portugal, IKEA invited people to find the production tag on their old IKEA furniture to win prizes.
- Brand
- IKEA
- Agency
- Uzina
- Market
- Portugal
- Region
- Global
- Year
- 2024
The challenge
IKEA furniture is often seen as not built to last.
The idea
Owners hunted for the hidden label on their pieces showing the item name, origin, code and production date, then photographed and uploaded it. Entries competed for a €2,000 IKEA gift card, surfacing proof of how long the furniture survives.
Case study source: Activation Ideas Source ↗
