McDonald's · USA · 2026PR Stunts · Promo · Social
McNugget Caviar.
McDonald's turns a fan-made McNuggets-and-caviar pairing into a limited Valentine's Day kit.
- Brand
- McDonald's
- Agency
- Golin
- Market
- USA
- Region
- Global
- Year
- 2026
Campaign images
The challenge
McDonald's wanted a culturally relevant way to join Valentine's Day conversations while celebrating how fans customise its food.
The idea
The brand partnered with Paramount Caviar on a free, limited online drop. Kits paired caviar, crème fraîche and a serving spoon with a $25 Arch Card, giving fans the ingredients for an extravagant take on their McNuggets order.
Case study source: Gerety Awards 2026 Source ↗
Credits
- Client / Brand
- McDonald's
- Product Partner
- Paramount Caviar
- Executive Creative Director
- Meg Farquhar
- Global Chief Creative Officer
- George Bryant
- Chief Creative Officer, North America
- Ron D’innocenzo
- Creative Director
- Monique Hernandez
