Tata Tiscon / India / 2023Film
Samajhdar Banein. Behtar Chunein.
Tata Tiscon put engineers’ advice at the center of a campaign about choosing quality construction steel.
- Brand
- Tata Tiscon
- Market
- India
- Region
- Global
- Year
- 2023
The challenge
Help Indian homebuilders choose rebar on engineering, not fringe benefits.
The idea
Wunderman Thompson puts trusted engineers in small-town stories to explain why technical rebar quality beats superficial incentives.
Case study source: Branding in Asia Source ↗
Credits
- Brand
- Tata Tiscon
