Philippine Airlines · Philippines · 2025Film
Safetynovela.
Philippine Airlines turned its pre-flight safety demonstration into a Filipino soap opera.
- Brand
- Philippine Airlines
- Agency
- BBDO Guerrero
- Market
- Philippines
- Region
- Global
- Year
- 2025
Campaign images
The challenge
The airline needed passengers to engage with familiar safety instructions while preserving the required sequence and clarity.
The idea
BBDO Guerrero built a melodramatic story around family rivalries, romance and familiar telenovela conventions. Each scene carries a step in the safety briefing, turning a routine onboard message into an entertainment format.
Case study source: BBDO Guerrero Source ↗
Awards
- Mad Stars 2026Branded Entertainment StarsGrand Prix
Credits
- Brand
- Philippine Airlines
- Chief Creative Officer
- David Guerrero
- Creative Director
- Caleb Cosico
- Creative Director
- Mica Dela Rosa
- Production company
- Arcade Film Factory
- Director
- Marius Talampas
- Cinematographer
- Francis Ricardo Buhay III
- Sound company
- Hit Productions
- Media agency
- Havas Ortega
