Philippine Airlines / Philippines / 2025Film · Experiential
Fly With Her.
A girl’s aviation dream anchors PAL’s inclusion campaign.
- Brand
- Philippine Airlines
- Agency
- BBDO Guerrero
- Market
- Philippines
- Region
- Global
- Year
- 2025
The challenge
Women remain underrepresented in aviation.
The idea
Pair a hero film with airport announcements and a scholarship pledge.
Case study source: Branding in Asia Source ↗
Credits
- Brand
- Philippine Airlines
- creative director
- Mica Dela Rosa
