Doha Design District · Qatar · 2026Design & Packaging
Sada Mada.
Two complementary identities connect making and exhibiting within Doha Design District.
- Brand
- Doha Design District
- Agency
- Pentagram
- Market
- Qatar
- Region
- GCC
- Year
- 2026
Campaign images
The challenge
Name and brand a makers' space and an exhibition venue without weakening the parent district's identity.
The idea
Mada names the space for experimentation; Sada, meaning echo, names the place where work meets its audience. Shared letterforms draw on Msheireb's architecture and the district's existing symbol. The paired identities preserve each venue's purpose while clearly belonging to one family.
Case study source: Pentagram Source ↗
Credits
- Client
- Doha Design District
- Partner
- Samar Maakaroun
- Project team
- Giulia Saporito; Nadim Twal; Jacob Chung; Jonathan Nielsen; Caroline Fay Fright
- Campaign imagery
- Pentagram (via Creative Boom)
