British Film Institute · United Kingdom · 2026Design & Packaging · Film
BFI London Film Festival 2026.
A festival identity made with light, projection and physical letterforms celebrates cinema's craft.
- Brand
- British Film Institute
- Agency
- Pentagram
- Market
- United Kingdom
- Region
- Global
- Year
- 2026
Campaign images
The challenge
Refresh the festival's identity while connecting its history to contemporary cinema and a public audience.
The idea
Pentagram projects coloured light through LFF cut-outs, then films and photographs the changing shadows. The logo references the National Film Theatre's illuminated signage, while Haptik typography and a refreshed palette support the campaign. Maxwell Sterling provides the ident's sound.
Case study source: Pentagram Source ↗
Credits
- Client
- British Film Institute
- Partner
- Marina Willer
- Project team
- Marta Gaspar; Thomas Chan; Hamlet Auyeung; Martin Grigorov; Cam Evans; Emily Ueike; Fenella Rogers
- Photography collaborator
- Mel Duarte
- Music
- Maxwell Sterling
- Case-study images
- Getty Images for BFI; Millie Turner
- Naomi Ackie image
- Nisha Johny; Jonathan Jacobs
- Typeface
- Haptik by Grilli Type
- Campaign imagery
- Marina Willer (via It's Nice That)
