Design Doha · Qatar Museums · Qatar · 2026Design & Packaging
Design Doha Biennial 2026.
Arabic and English become one connecting typographic system for Qatar's design biennial.
- Brand
- Design Doha · Qatar Museums
- Agency
- Pentagram
- Market
- Qatar
- Region
- GCC
- Year
- 2026
Campaign images
The challenge
Build an identity that connects the biennial's many disciplines and voices while giving both languages equal prominence.
The idea
Pentagram extends the letterforms into lines that connect layouts, people and projects. A shared Arabic-English composition adapts across the programme, with a heavier expression for Arab Design Now. Architectural colours sit alongside orange and the existing Design Doha blue.
Case study source: Pentagram Source ↗
Credits
- Client
- Design Doha, Qatar Museums
- Partner
- Samar Maakaroun
- Project team
- Jacob Chung; Jess Yanzio; Giulia Saporito; Caroline Fay Fright; Jonathan Nielsen
- Collaborator
- Design Doha Marketing Team
- Campaign imagery
- Pentagram (via Creative Boom)
