London Design Festival · United Kingdom · 2026Design & Packaging · OOH
Framing LDF.
A flexible frame puts designers' work at the centre of the festival's 2026 identity.
- Brand
- London Design Festival
- Agency
- Pentagram
- Market
- United Kingdom
- Region
- Global
- Year
- 2026
Campaign images
The challenge
Give the annual campaign a fresh expression while retaining the festival's recognisable red and core identity.
The idea
Pentagram treats the festival as a frame for the work it supports. Simple typography and an adaptable framing device work with imagery or on their own, extending the idea across the visual identity and signage.
Case study source: Pentagram Source ↗
Credits
- Client
- London Design Festival
- Partner / Creative Director
- Domenic Lippa
- Project team
- Jess Sutherland; Edie Lippa
- Campaign imagery
- Pentagram · London Design Festival
