RHB Bank / Malaysia / 2026Film · Social
Ruang Harapan.
Raya film spotlights Buku Jalanan Chow Kit's inclusive education mission.
- Brand
- RHB Bank
- Market
- Malaysia
- Region
- Global
- Year
- 2026
The challenge
Show how one educator built opportunity for marginalized children despite prejudice and scarce resources.
The idea
RHB dramatizes Siti Rahayu Baharin's early learning-center work, framing education as open-hearted progress.
Case study source: Branding in Asia Source ↗
Credits
- Brand
- RHB Bank
- Chief Marketing Officer
- Abdul Sani Abdul Murad
- Production
- D Moving Pictures
- Director
- Dick Chua
